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Transcript
If anybody's not familiar with the three-tier system in the United States, this exists it it was put in effect back in the after prohibition in the '30s. Uh you know, you go from a producer to a wholesaler then a retailer. Every bottle must touch those three three three tiers before it gets to the consumer. Uh and that's what really, you know, makes it you know, very very complex in this country. You can't just go and buy a bottle directly from a brand. It has to go through the three-tier system which makes it that much more complicated for the brands and costly, honestly.