SafeRegulation: The 3 tier system introduction

we all know Americans love beer but have you ever wondered how Your Favorite Beverages get to your local bars restaurants and stores it's all thanks to the three tier system so what exactly is that it's a way to ensure that a wide variety of fresh alcoholic beverages make their way to the American people safely and is made up of three distinct parts to understand how it all comes together let's break down the roles of each first in line we have tier one the supply buers these are the individuals who craft the beverages they're the artists in this whole process producing their beverages at breweries distilleries and wineries Across the Nation next up is tier 2 the Distributors also known as wholesalers these dedicated businesses are responsible for transporting suppliers products and ensuring their safety and freshness they also handle inventory management collect taxes for state and local governments and play a crucial role in marketing to Consumers to ensure they adhere to regulations and guidelines they must hold both state and federal licenses finally tier three the retailers these are the businesses consumers interact with directly the bars restaurants supermarkets and convenience stores they offer a variety of products from suppliers of all sizes and Distributors help Market these Brands effectively and responsibly now why do we need all three tiers what makes this system work is the clear separation of responsibilities and ownership amongst each tier suppliers focus on creating exceptional products distributors ensure freshness quality efficient delivery and brand building expertise while the retailers directly serve consumers this Independence between the participants is what keeps the system Equitable safe and ensures thriving competition as no single entity holds control over the others this isn't the case in other parts of the world and no other country has the choice and variety we present in the US because of our unique system the list of benefits is extensive consumers can depend on receiving a safe fresh product from a multitude of Manufacturers regardless of their size thanks to the checks and balances within our three-tier regulatory structure since Distributors are independent from suppliers they provide equal access to craft Brewer or a global Beverage Company communities benefit from the commitment of local licensed businesses who ensure Community safety through age verifications and adherence to local rules and regulations and state government's benefit from the efficient tax collection facilitated by Distributors and there you have it that's a brief overview of the three tier system [Music] cheers