Brewery Taprooms: Stop Underpricing Your Profit Center! #shorts

Am I having a good time? Do I like this place? Do I want to come back? That is your tap room. Brewery owners need to stop pretending that the tap room is just dispensing [music] liquid. It's not. It's the most powerful profit margin environment in your business, or at least it should be. But when you underprice it, you take that advantage and give it away.